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Conversations, case studies and practical lessons on B2B marketing, branding, sales, content marketing and building visibility. The episodes are in Polish, the articles are in English.
Marketing without the fluff. Just the facts
Who really profits from your ads?
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Personal branding in B2B: you don't need to post every day to get noticed
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From call centre to marketing director. How Adrianna Wardzała built her skills
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Running a company the Simon Sinek way. Jacek Ciesielski of Onsen on business without sales targets
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How to get AI to promote you? Is GEO just good SEO?
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Evolution has programmed us to ignore statistics. So how do you sell in the B2B world?
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Everyone is chasing TikTok virals, but the real money is somewhere else entirely. Krzysztof Bartnik reveals what really generates leads
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How marketing can change the world: lessons from a campaign that saved 25 hectares of forest
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How to create a brand strategy that really works: tips from Maciek Sznitowski (Brandoholik)
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How to build a B2B channel that sells without millions of views: lessons from Propan Guru
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Why does hiring marketers fail so often? Mistakes that cost time and budget
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Everything AI demands today, Google has been telling us for years: why SEO isn't dead
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Marketing in the world of gamers with Maciej Sawicki of inStreamly
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Webinars that still work: how LiveSpace uses them to generate quality leads
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Events as a communication tool: a conversation with Michał Ratajczak
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Buyer personas without the fluff: a conversation with Łukasz Kosuniak
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Employer branding without unicorns and rainbows: a conversation with Kasia Lampart
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How to build a personal brand and HR marketing: a conversation with Nicole Tomanek
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Marketing under control: inspiration from Alex Ignac
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How to effectively support the digital transformation of SMEs: the case study of the LBC Foundation and the Go Digital project
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When does marketing really support sales? The Globema case study
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How to build an expert brand in B2B without burning out: the Maja Gojtowska case study
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How Tutlo builds an advantage with marketing based on data and empathy
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How to build effective marketing from scratch: lessons from Symmetrical.ai
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How a personal brand can build (and sustain) a company: the story of Karolina Latus of Super Source Me
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How to build a local community around LinkedIn: the LinkedIn Local Toruń case study
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The challenges and costs of building a new brand: behind the scenes at Value-Based Consulting
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Knowledge and community: the key to a strong brand
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Strategic employer branding: from "making a logo" to partnering with the business
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How to build customer loyalty through expertise and B2B relationships: the 10Clouds Financial Institutions case study
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Marketing is an investment that has to pay off: the Caparol case study
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TikTok vs LinkedIn: what works better? Behind the scenes of marketing at MT Business and Gruby Tom
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A recipe for a profitable B2B podcast: the "Odcienie Biznesu" case study by Emilia Gawryluk
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How Sales Angels uses gamification and community in marketing
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How Sharebee stands out: strategy and branding that creates a buzz
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