Manager's personal brand: how and where to communicate your competences?
Learn how to talk about your competences so that they are understood and valued, at work and on LinkedIn. A workshop for managers who want to build their image and influence consciously.
15 people
Manager's personal brand: how and where to communicate your competences?
A strong personal brand as a manager is not about self-promotion. It is the result of consistent actions, decisions and communication that help others understand your competences, values and leadership style. In a world of information overload, it is a credible, authentic leadership image that builds the trust of your team, stakeholders and business partners.
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During the workshop participants will learn how to shape their professional image consciously, how to talk about their achievements without exaggeration and how to communicate their competences in everyday work and in external channels such as LinkedIn.
Who will benefit most?
- 01Managers and team leaders
- 02People preparing for leadership roles
- 03Expert and technical leaders
- 04Managers who represent their organisation externally
- 05People who want to build a credible and consistent professional image
Goals and benefits
- 01You will identify your strengths and unique competences
- 02You will learn to build self-confidence based on real experience
- 03You will create a personal portfolio of achievements as a tool for growth and motivation
- 04You will find out how to make a positive first impression in professional relationships
- 05You will learn the principles of authentic and professional verbal and non-verbal communication
- 06You will understand what a manager's personal brand is and what role it plays in leadership
- 07You will learn to shape your image consciously in everyday work and online
- 08You will find out how to use LinkedIn to reach the right audiences
What the workshop covers
Workshop duration: 4 hours · Format: workshop · Based on exercises, self-reflection and examples from managers' everyday work
Workshop programme
- 01What a manager's personal brand is and why it matters
- 02Elements of a strong personal brand: consistency, authenticity, values, communication
- 03Analysing your own strengths and key competences
- 04Building self-confidence based on experience and successes
- 05Creating a personal portfolio of achievements
- 06First impressions and their impact on how a leader is perceived
- 07Authenticity and professionalism in verbal and non-verbal communication
- 08Do's and Don'ts of building a personal brand
- 09LinkedIn as a tool for communicating a manager's competences
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Manager's personal brand: how and where to communicate your competences?
What people say about working with Adrianna and SUUR
"This week I had the chance to take part in a very inspiring workshop on building a personal brand on LinkedIn, run by Adrianna Wardzała, and I would really like to share it with you 🙂
For me it was not only a solid source of knowledge but, above all, huge motivation to consciously build my image online.
Remember, LinkedIn is more than an online CV 😉 LinkedIn is a space for sharing knowledge, building relationships and strengthening your position in the industry. And a personal brand? It is not something you "just have" - it is something you build consciously, step by step.
Thanks to this training I gained a new perspective on:
✓ How to show my value authentically, rather than just "being present" on LinkedIn?
✓ How to create engaging content that builds a community around my brand?
✓ How to increase my visibility so that interesting collaboration offers come to me?
Huge thanks to Adrianna Wardzała for the concrete tips - and to SHOP DENT for making it possible for me to attend. I recommend this workshop to all of you!"
"Extraordinary people,
an exceptional atmosphere
and most importantly: concrete, professional, practical and in many ways unique knowledge from the trainer, Adrianna Wardzała.
Thank you, and I can't wait for the next time."
"Adrianna, it looks like we are the lucky ones, because we got to experience your little content "obsession". It was great. Pity it was only a one-day workshop.
Warm regards, and I promise to like and comment on your posts. After all, it's a pure pleasure."
"Do you sometimes (or quite often) feel that you keep sitting over something and... nothing... a blank, you sort of want something, you sort of have something, and it's one big nothing? Well, how to put it, Ada turned that nothing into something that resonates with me, is based on my values and is everything I had been thinking about for a year... all during a one-hour meeting. Magic Touch!"
"I worked with Adrianna on creating my LinkedIn profile. As a beginner on the platform, I asked her to help me set up a professional account, but I also wanted to keep my profile authentic by taking an active part in the project, and to learn as much as possible about the key aspects of building a personal brand on social media.
Ada approached the project very professionally. She was always punctual, open and knowledgeable, and perfectly prepared for our meetings, so the work went smoothly and the outcome delivered the expected results 🙂
Adrianna is approachable, has great personal culture, vast knowledge and experience, and working with her turned out to be support of the highest level. I highly recommend her! :)"
Frequently asked questions
How long is the workshop?
Workshop duration: 4 hours.
Is the workshop held online or on-site?
We run it in both formats. Let us know your preferred format in the form below.
How many people from my team can take part?
Groups of up to 5, up to 10 or up to 15 people. The price depends on the group size and the format.
How much does the training cost and what does the price depend on?
The price depends on the format and the group size. Send us a request using the form below and we will prepare a quote for your team.
Can I pay for the training in instalments?
Payment terms are agreed individually for each company order.
What is the format of the sessions?
Format: workshop. Based on exercises, self-reflection and examples from managers' everyday work.
Who runs the training?
Adrianna Wardzała, a B2B marketing expert and owner of the SUUR Marketing agency. She trains leaders in personal branding, LinkedIn and effective communication.
How do I order a training for my company, a larger team or on a different date?
Write to us using the form below. Tell us the number of people and your preferred format.
Let's organise a workshop for your team
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We run in-house training for groups from 2 people.