PODCASTS FOR YOUR B2B BRAND
Build authority, have interesting conversations with experts and watch your loyal audience grow.
Podcasts have become one of the most popular formats for building authority
They let brands launch their own content-generating machine.
Do these challenges sound familiar?
A podcast can help where ads and short formats aren't enough: building trust, explaining a complex offer and showing off your expert approach.
Lack of trust from potential clients
The value of your work is excellent, but potential clients don't see it. Despite your best efforts, building strong credibility is still a tough task.
Difficulty explaining your vision
Your work solves critical problems, but presenting it to clients feels like translating from a foreign language. It's hard to simplify the offer and sales are slow.
Not standing out from the competition
Even though your company has a distinctive approach, the industry is full of noise. It's hard to set your product apart and catch your target audience's attention.
It's not just you!
of weekly podcast consumers watched the latest episode on YouTube - Cumulus report.
of weekly podcast listeners bought a product or service after hearing an ad in a podcast - Edison Podcast Metrics.
that's how much the conversational nature of podcasts increases brand visibility - BBC Global News study.
Share your knowledge and increase brand awareness!
We help create podcasts your clients will find interesting. Use our support to build a real content machine for your business.
Building client relationships
Podcasts allow direct interaction with potential clients. Guests who appear on them often later choose your company as their service provider.
Positioning the CEO and the company as authorities
The podcast host, e.g. the company's CEO, becomes a recognised authority in the industry, which increases trust in the brand.
Keeping the audience engaged for longer
Podcast listeners often spend over 30 minutes consuming content, so a podcast holds their attention effectively.
Generating leads and sales
Regularly publishing valuable podcast content can attract new clients by sharing knowledge and success stories.
A content machine
From one video conversation we create a variety of content formats, so you save time and use your resources more effectively.
Not sure exactly what you need?
That's what we're here for! Our goal is your success. Start with a free consultation.
Let's talk! ↗Your content machine in 4 steps.
We plan a live session on LinkedIn, YouTube or Facebook.
We create subtitled YouTube videos together with transcripts that can be published on your website.
We turn the most interesting content into social media posts, short formats and quotes.
We distribute the content in the channels where your audience is, so one recording works many times over.
Don't produce content from scratch. Multiply what you've already recorded.
One recording can become the basis for a whole content package and work across many channels for weeks to come.
Actions speak louder than words.
Optingo
A project focused on organising communication and translating the company's value into language the audience understands. See the scope, the way we worked and the results.
See the project ↗Symmetrical
Collaboration based on an efficient marketing team model, a strategic approach to the brand story and content marketing that supports business growth.
See the project ↗Mission One
Strategic work combined with ongoing operational support. The project shows how consistent collaboration helps keep the pace and adapt marketing to a changing situation.
See the project ↗companies have trusted SUUR MARKETING.
From strategy to day-to-day execution of B2B marketing. We bring together skills you would usually have to find in several different places.
Good brands. Good collaboration.
Let's talk about your company's podcast.
Fill in the form and we'll set up a free consultation. No obligations and no boring presentations.