The challenges and costs of building a new brand: behind the scenes at Value-Based Consulting
Building a new brand from scratch is a challenge that requires both a strategic approach and consistent relationship building with the audience. Paul Pachowicz, founder of Value-Based Consulting, focuses his podcast and marketing on quality, transparency and long-term value rather than easy but short-lived results.
Watch the conversation (in Polish).
Full episode of the SUURowo o marketingu podcast.
The costs of building a premium brand
When creating his brand, Paul clearly decided to target a narrow, elite group of clients: the 3-5% of business owners who are ready for real change in their organisations.
- Producing high-quality content: a professional recording studio, video editing, audio post-production.
- Distribution and promotion: YouTube, TikTok, Instagram, LinkedIn, Spotify; monthly spending of 7-10 thousand złoty.
- Time as a resource: meetings, preparing scripts, booking guests.
The marketing machine: what happens behind the scenes?
Paul describes his business as a "marketing machine": choosing guests for the value of their expertise, transparency (guests don't pay to take part) and repurposing content into shorter formats.
Summary
Building a new brand like Value-Based Consulting is a marathon, not a sprint. For Paul Pachowicz, quality, transparency and real value are the foundations of his business. As he says himself, his brand is not for everyone - it is for those who really want change.
Key lessons
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