A recipe for a profitable B2B podcast: the "Odcienie Biznesu" case study by Emilia Gawryluk
Podcasts have been growing in popularity for years, but not all of them manage to build a loyal community and turn it into real business success. One example of how to do it well is the "Odcienie Biznesu" (Shades of Business) podcast by Emilia Gawryluk.
Watch the conversation (in Polish).
Full episode of the SUURowo o marketingu podcast.
From a company project to a personal brand
"Odcienie Biznesu" was originally meant to support the training company Emilia worked for. At some point she decided to leave the company and negotiated taking the podcast over to her own business.
Business results: recognition and new opportunities
The podcast quickly started delivering real business results. Emilia became recognised as an expert in management and training, which led to invitations to panel discussions and conferences.
Lessons from mistakes: managing content and partners
One of the biggest problems at the start was poor management of the publishing channels. Changing the technical partner turned out to be necessary.
A process that keeps you going
Emilia chose quality over quantity, focusing on inviting valuable guests and having in-depth conversations.
Key takeaways:
"Odcienie Biznesu" is an example of a podcast that not only grew Emilia Gawryluk's business, but also became a key tool for building her personal brand.
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