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Conversations, case studies and practical lessons on B2B marketing, branding, sales, content marketing and building visibility. The episodes are in Polish, the articles are in English.
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Marketing without the fluff. Just the facts

2026-03-05
Who really profits from your ads?
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2026-03-05
Personal branding in B2B: you don't need to post every day to get noticed
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2026-03-04
From call centre to marketing director. How Adrianna Wardzała built her skills
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2026-03-02
Running a company the Simon Sinek way. Jacek Ciesielski of Onsen on business without sales targets
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2026-02-28
How to get AI to promote you? Is GEO just good SEO?
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2026-02-26
Evolution has programmed us to ignore statistics. So how do you sell in the B2B world?
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2026-02-19
Everyone is chasing TikTok virals, but the real money is somewhere else entirely. Krzysztof Bartnik reveals what really generates leads
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2026-02-12
How marketing can change the world: lessons from a campaign that saved 25 hectares of forest
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2026-02-06
How to create a brand strategy that really works: tips from Maciek Sznitowski (Brandoholik)
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2026-01-20
How to build a B2B channel that sells without millions of views: lessons from Propan Guru
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2026-01-02
Why does hiring marketers fail so often? Mistakes that cost time and budget
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2025-12-09
Everything AI demands today, Google has been telling us for years: why SEO isn't dead
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2025-11-20
Marketing in the world of gamers with Maciej Sawicki of inStreamly
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2025-10-24
Webinars that still work: how LiveSpace uses them to generate quality leads
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2025-10-09
Events as a communication tool: a conversation with Michał Ratajczak
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2025-09-25
Buyer personas without the fluff: a conversation with Łukasz Kosuniak
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2025-09-12
Employer branding without unicorns and rainbows: a conversation with Kasia Lampart
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2025-08-28
How to build a personal brand and HR marketing: a conversation with Nicole Tomanek
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2025-08-20
Marketing under control: inspiration from Alex Ignac
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2025-07-31
How to effectively support the digital transformation of SMEs: the case study of the LBC Foundation and the Go Digital project
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2025-07-18
When does marketing really support sales? The Globema case study
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2025-07-03
How to build an expert brand in B2B without burning out: the Maja Gojtowska case study
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2025-06-05
How Tutlo builds an advantage with marketing based on data and empathy
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2025-05-22
How to build effective marketing from scratch: lessons from Symmetrical.ai
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2025-05-08
How a personal brand can build (and sustain) a company: the story of Karolina Latus of Super Source Me
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2025-04-24
How to build a local community around LinkedIn: the LinkedIn Local Toruń case study
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2025-01-15
The challenges and costs of building a new brand: behind the scenes at Value-Based Consulting
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2025-01-02
Knowledge and community: the key to a strong brand
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2024-12-19
Strategic employer branding: from "making a logo" to partnering with the business
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2024-12-05
How to build customer loyalty through expertise and B2B relationships: the 10Clouds Financial Institutions case study
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2024-11-21
Marketing is an investment that has to pay off: the Caparol case study
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2024-11-07
TikTok vs LinkedIn: what works better? Behind the scenes of marketing at MT Business and Gruby Tom
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2024-10-24
A recipe for a profitable B2B podcast: the "Odcienie Biznesu" case study by Emilia Gawryluk
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2024-10-17
How Sales Angels uses gamification and community in marketing
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2023-09-03
How Sharebee stands out: strategy and branding that creates a buzz
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