Work Smart not hard
About Smart Project
SMART Project is a business consulting company. It runs projects aimed at increasing organisational efficiency and profitability in business processes, production and supply chains. Its optimisation work uses automation and robotics solutions.
The SMART Project team works with companies of all sizes and from many sectors. Its portfolio includes well-known brands such as Brenderup, Volvo, DSV, Hebe, Dr. Max, InPost, Żabka, Geberit and Bakoma. Its approach to business, professionalism and broad expertise mean that clients come back with new projects.
Our challenge
Our main goal was to raise brand awareness and recognition, and to show the company's advantages against strong competition. This coincided with the company repositioning itself from logistics and warehouse processes to business processes in the broad sense.
Our role at that time turned out to be crucial, as the company had no marketing department. As an external partner, we took the helm in this area. The owners were a great support: they not only understood the purpose of our work, but also took an active part in the process of change.
What we did
The first stage was preparing a marketing and communication strategy and making sure the message was consistent. Visually, we worked on a refresh of the visual identity, updated the company brandbook and then prepared a new version of the website. On the copy side, we created a new approach to communicating with B2B clients. We also organised and refreshed hundreds of marketing and sales materials, including the company portfolio and sales presentations.
Knowing how important social media is for making contacts, we developed a LinkedIn communication strategy for both the company page and the personal profiles of board members.
We turned SMART Project's strong desire to share knowledge into concrete activities. Together with the team, we regularly organise business meetings as part of the Experience Exchange Platform, which aims to connect business people and share practical knowledge.
Process
We refreshed the visual identity
We built a new website
We developed the personal brands of board members by publishing valuable content
We keep the brand's communication consistent across all channels, building the company's image as a reliable business partner
We regularly create content: interviews, case studies, articles, marketing copy, video
Results
Over two years of collaboration, we carried out many activities to strengthen SMART Project's position as a team of experienced experts who help companies increase profits by optimising processes. Our collaboration shows that patience and consistency pay off. The changes we made have improved brand recognition and built the image the owners wanted.
What clients say about working with SUUR.
Strategic thinking matters. Just as important is whether the team can deliver day to day.
"I am very pleased to recommend SUUR, with whom we work on several key projects. Our collaboration is going extremely well, mainly thanks to a unique combination of strategic thinking and day-to-day operational support. The SUUR team has shown not only an in-depth understanding of our industry, but also the ability to implement strategies adapted to a rapidly changing situation. We especially appreciate that SUUR was able to draw on its wide partner network, which gave us access to the latest tools and trends in the industry."
"I have been working with the SUUR agency, and personally with Adrianna, for over 2 years, and I have always received everything I ordered and, importantly, on time. If you need support with digital marketing or organising a webinar, don't know how to reach a wide group of potential clients, need an analysis of your online activities or don't know how to position your brand on social media, SUUR is the right choice. Adrianna and her team know how to listen, understand your needs and consistently advise on what to do."
"SUUR is not just a marketing agency with a strange name. Above all, it is people with whom you can creatively shape a new marketing reality at any time of the day or night. You can discuss strategy while running in the park before dawn. You can agree the scope of campaigns and ads while watching the team cover a multi-day conference with live reports and interviews. There is no time for boredom with them, and their ideas are so incredibly attractive that you jump into them without hesitation and watch the results grow."
"Starting to work with Ada on supporting our marketing activities turned out to be a bull's-eye. Ada's specialists showed not only a professional approach to organising and planning content, but also excellent execution of additional activities, such as client events and preparing Christmas gifts. Their commitment and creativity had a direct impact on improving our visibility on social media and building positive relationships with our clients. Communication with the team was always smooth, which made our joint projects much easier. All in all, working with Ada & SUUR was a pleasure and a significant contribution to the development of our marketing strategy. I warmly recommend their services to anyone looking for reliable marketing support."
"Ada is one of the most positive, dynamic and cooperative people I have had the opportunity to work with. Her positive attitude and energy are incredibly good for collaboration. If you are looking for a partner in business and marketing, Ada is the person you should work with. She has done sooo many good projects for us! 🙂"
"SUUR is a partner that truly understands business, not just marketing. The team can move quickly from strategy to action, communicates well at every stage of the project and consistently delivers on what was agreed. We value them most for their initiative, flexibility and ability to propose solutions that make business sense, not just look good in a presentation."
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