Daleto
About Daleto
Daleto analyses and digitises processes. As they put it, they "connect the dots in business", providing clients with systemic solutions that improve the work of every department. Through partnerships with companies from different fields, they offer comprehensive services in business applications, identity and credibility verification, and electronic signatures. Fascinated by technology and analytical by nature, they also see the bigger picture, not only in their clients' businesses but also in their own. It was this openness and the need to refine their offer that motivated them to change.
Our challenge
When Daleto asked us for support, the company's image was not suited to current market requirements and did not reflect its actual offer, which had grown significantly by then. Their main goal was to refresh the brand, both visually and in terms of content, so that it would appeal to decision-makers.
We like a challenge, so we took this one very seriously. A lot of work lay ahead: analysing what was there and what should be, building a strategy, redesigning and putting it all into practice.
What we did
After our conversations and mapping out the brand's history and the changes it had gone through, we had to understand Daleto's multi-element business model and capture the context. With this information, we could define the communication strategy, the brand goals, the personas and the language the company wants to use with its target group. That was the first stage.
In the second stage, our graphic designer took the stage. He created a new visual identity from scratch: the logo, the colour palette and the rules for using graphic elements. He then designed templates for social media, sales presentations, graphics, background images and e-mail footers.
The main goal was to refresh the brand's visuals and create a consistent identity that the audience would understand.
In the third stage, we built a new website that included elements that had never been communicated before. Once the theme was chosen, the site was built on WordPress, as the client wished.
The next stage was preparing the content: filling the website with copy that presents the full spectrum of Daleto's activities in a clear, accessible way. Tying together the company's vision, its broad capabilities and its many complementary partnerships was not easy. Fortunately, we made it!
Process
We developed a communication strategy: brand goals, personas, tone of voice
We rebranded the company: a new logo and a complete visual identity
We built a new website.
We took care of the website copy, preparing both expert and marketing content
Results
This is a project we were very committed to, and we are happy with the results. It was certainly a challenge because of the complexity of the message and the need to present a very wide range of offer elements. It also taught us a lot. Thanks to it, we developed our working process and an agile way of delivering materials.
What clients say about working with SUUR.
Strategic thinking matters. Just as important is whether the team can deliver day to day.
"I am very pleased to recommend SUUR, with whom we work on several key projects. Our collaboration is going extremely well, mainly thanks to a unique combination of strategic thinking and day-to-day operational support. The SUUR team has shown not only an in-depth understanding of our industry, but also the ability to implement strategies adapted to a rapidly changing situation. We especially appreciate that SUUR was able to draw on its wide partner network, which gave us access to the latest tools and trends in the industry."
"I have been working with the SUUR agency, and personally with Adrianna, for over 2 years, and I have always received everything I ordered and, importantly, on time. If you need support with digital marketing or organising a webinar, don't know how to reach a wide group of potential clients, need an analysis of your online activities or don't know how to position your brand on social media, SUUR is the right choice. Adrianna and her team know how to listen, understand your needs and consistently advise on what to do."
"SUUR is not just a marketing agency with a strange name. Above all, it is people with whom you can creatively shape a new marketing reality at any time of the day or night. You can discuss strategy while running in the park before dawn. You can agree the scope of campaigns and ads while watching the team cover a multi-day conference with live reports and interviews. There is no time for boredom with them, and their ideas are so incredibly attractive that you jump into them without hesitation and watch the results grow."
"Starting to work with Ada on supporting our marketing activities turned out to be a bull's-eye. Ada's specialists showed not only a professional approach to organising and planning content, but also excellent execution of additional activities, such as client events and preparing Christmas gifts. Their commitment and creativity had a direct impact on improving our visibility on social media and building positive relationships with our clients. Communication with the team was always smooth, which made our joint projects much easier. All in all, working with Ada & SUUR was a pleasure and a significant contribution to the development of our marketing strategy. I warmly recommend their services to anyone looking for reliable marketing support."
"Ada is one of the most positive, dynamic and cooperative people I have had the opportunity to work with. Her positive attitude and energy are incredibly good for collaboration. If you are looking for a partner in business and marketing, Ada is the person you should work with. She has done sooo many good projects for us! 🙂"
"SUUR is a partner that truly understands business, not just marketing. The team can move quickly from strategy to action, communicates well at every stage of the project and consistently delivers on what was agreed. We value them most for their initiative, flexibility and ability to propose solutions that make business sense, not just look good in a presentation."
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