Knowledge and community: the key to a strong brand
Scena Jutra (Stage of Tomorrow) is more than an industry event. It is a space that connects technology, art and business: a place to exchange knowledge, experience and inspiration. Michał Fiodorow, co-creator of the conference and CTO of Prolight, talks about how to build a brand by focusing on authenticity, collaboration and unobtrusive promotion.
Watch the conversation (in Polish).
Full episode of the SUURowo o marketingu podcast.
Why share knowledge?
Many companies are reluctant to share knowledge for fear that valuable information will be used without anyone working with them. Scena Jutra's experience is quite the opposite: sharing knowledge builds an expert position and trust in the industry.
Community as the foundation of a brand
From its first, intimate edition to today, when it attracts hundreds of participants, Scena Jutra has consistently built a community around shared values: collaboration, interdisciplinarity and openness.
The balance between Prolight and Scena Jutra
Prolight, a company specialising in stage lighting, has played an important role in organising Scena Jutra from the very beginning, but Michał stresses that the event is not a strictly sales tool.
A knowledge ecosystem: events, podcasts, awards
Scena Jutra keeps evolving, delivering value through many channels: the conference, YouTube interviews, a podcast and the Scena Jutra Creator Award.
Summary
Scena Jutra proves that a business can grow while staying true to its values. Through education, knowledge sharing and consistent community building, it is recognised as one of the most important industry events in Poland.
Key lessons for marketers
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