Kingmakers
About Kingmakers
Kingmakers provides coaching, mentoring and educational programmes. It offers tools and techniques that help clients make effective use of their potential and develop their business competences.
Through its Academy, Kingmakers' experienced team of experts also supports current and future coaches and mentors in gaining the skills and accreditations they need to practise.
Our challenge
Our collaboration began when the company felt the need to build a marketing and sales function in order to keep growing. Thanks to a shared understanding of needs and mutual openness, we have been working together systematically for over three years to build the organisation's position in the training and consulting market.
Today our main challenge is to initiate and run all marketing activities. We systematically build the brand's recognition and credibility across channels. We support the board, the experts and the sales team in creating consistent, expert communication. Working with a team focused on a specific field, we point out marketing and communication trends and map out the paths worth following.
An important element and a considerable challenge in our work with this client is running communication for two brands, Kingmakers and Kingmakers Academy, each with a different audience profile.
What we did
We planned a strategy with content marketing at its core, taking into account the needs of the target group and the education sector.
One of our key initiatives was a change in communication: creating a new company tagline and refreshing the branding. As part of this, we took part in preparing the new version of the website, updating its content and adding new products and services.
Another was organising a conference, Leadership Trends Summit, to strengthen brand recognition and showcase expert knowledge. Its main topic was the changes in the labour market and the challenges they bring for HR and management. We were involved at every stage: organisation and preparation, during the event, and in preparing its summary.
An important part of our collaboration is sharing knowledge about marketing and communication in the broad sense. Day to day, we create content for newsletters and other marketing materials, run social media, carry out marketing campaigns, and organise webinars, live sessions and other online meetings. In addition, Ada runs training and workshops for Kingmakers' clients on brand communication, employer branding, team communication and intergenerational communication.
Process
We built a new website and organised a large conference
We create varied content that builds the image of the company and the people who represent it
We align marketing activities with the company's strategy
We run newsletters that are the foundation of building an audience
Results
Our communication across channels has helped increase brand recognition. By regularly publishing expert newsletters on coaching, mentoring and leadership styles, we have built an audience. Although we are an external company, we are closely involved in the company's day-to-day activities, supporting it at every stage. We do our best to build and grow their business together.
What clients say about working with SUUR.
Strategic thinking matters. Just as important is whether the team can deliver day to day.
"I am very pleased to recommend SUUR, with whom we work on several key projects. Our collaboration is going extremely well, mainly thanks to a unique combination of strategic thinking and day-to-day operational support. The SUUR team has shown not only an in-depth understanding of our industry, but also the ability to implement strategies adapted to a rapidly changing situation. We especially appreciate that SUUR was able to draw on its wide partner network, which gave us access to the latest tools and trends in the industry."
"I have been working with the SUUR agency, and personally with Adrianna, for over 2 years, and I have always received everything I ordered and, importantly, on time. If you need support with digital marketing or organising a webinar, don't know how to reach a wide group of potential clients, need an analysis of your online activities or don't know how to position your brand on social media, SUUR is the right choice. Adrianna and her team know how to listen, understand your needs and consistently advise on what to do."
"SUUR is not just a marketing agency with a strange name. Above all, it is people with whom you can creatively shape a new marketing reality at any time of the day or night. You can discuss strategy while running in the park before dawn. You can agree the scope of campaigns and ads while watching the team cover a multi-day conference with live reports and interviews. There is no time for boredom with them, and their ideas are so incredibly attractive that you jump into them without hesitation and watch the results grow."
"Starting to work with Ada on supporting our marketing activities turned out to be a bull's-eye. Ada's specialists showed not only a professional approach to organising and planning content, but also excellent execution of additional activities, such as client events and preparing Christmas gifts. Their commitment and creativity had a direct impact on improving our visibility on social media and building positive relationships with our clients. Communication with the team was always smooth, which made our joint projects much easier. All in all, working with Ada & SUUR was a pleasure and a significant contribution to the development of our marketing strategy. I warmly recommend their services to anyone looking for reliable marketing support."
"Ada is one of the most positive, dynamic and cooperative people I have had the opportunity to work with. Her positive attitude and energy are incredibly good for collaboration. If you are looking for a partner in business and marketing, Ada is the person you should work with. She has done sooo many good projects for us! 🙂"
"SUUR is a partner that truly understands business, not just marketing. The team can move quickly from strategy to action, communicates well at every stage of the project and consistently delivers on what was agreed. We value them most for their initiative, flexibility and ability to propose solutions that make business sense, not just look good in a presentation."
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