How to build customer loyalty through expertise and B2B relationships: the 10Clouds Financial Institutions case study
In the world of finance, Business Banking of the Future is a vision of a new approach to client relationships in the B2B sector. It is no longer just about offering products and services, but about a strategy of creating value through partnership, innovation and client-centred activities that build trust and loyalty.
Karol Stępień, CEO of 10Clouds Financial Institutions, talks about how he builds client relationships through well-thought-out marketing.
Watch the conversation (in Polish).
Full episode of the SUURowo o marketingu podcast.
Co-creating solutions with clients
One of the most important elements of modern business banking is involving clients in co-creating solutions. An example of this approach is the "Business Banking of the Future" workshops, where participants, including competitors such as Visa and Mastercard, designed and tested prototype solutions to the industry's main challenges together.
Building loyalty through knowledge and expertise
To win client loyalty, you need to show a real understanding of their needs and challenges. Karol noted that the best marketing solves clients' specific problems instead of focusing on self-promotion.
Summary
The answer to rapid changes in technology and growing client expectations is building long-term relationships based on trust, knowledge and creating value together.
Takeaways for marketers:
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