How Sharebee stands out: strategy and branding that creates a buzz
If you work in B2B marketing, you know that standing out from the competition can be a challenge. That makes Sharebee's approach all the more interesting: the company bet on authenticity, creativity and a bold style, which made it one of the most recognisable brands on LinkedIn in Poland.
Watch the conversation (in Polish).
Full episode of the SUURowo o marketingu podcast.
Stand out or disappear: branding that attracts
Bartek Ziemiański, trainer and LinkedIn expert at Sharebee, talked about how the brand got a refreshed look thanks to an unusual, very bold aesthetic: yellow and black bees, associated with hard work, cooperation and producing "honey".
Authenticity on social media: "Make people buzz"
The company focuses strongly on social selling and employer branding, supporting the personal development of employees at every level, which lets it show its internal culture authentically.
Video content and memes: making the most of visual content
Sharebee regularly produces professional photo shoots, memes and animated graphics. The "LinkedIn in a minute" series fits the trend of short, punchy video formats.
Education as a way to build trust
The company is committed to sharing knowledge, for example through LinkedIn Local Virtual, an online conference bringing together experts from different fields.
Key lessons from Sharebee:
Sharebee is a great example of a company that takes an unconventional approach to marketing, successfully combining authenticity with creativity.
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