KIKE - National Chamber of Ethernet Communication
About KIKE
KIKE is a chamber that supports small and medium-sized Polish telecom operators. It represents their interests in dealings with public administration, supports the development of the industry and creates a space for collaboration. It regularly organises conferences that attract many market representatives. The programme includes panel discussions, expert talks and workshops on telecom challenges, new technological solutions and soft skills. These events encourage the exchange of experience, networking and community building.
Our challenge
KIKE wanted to increase its visibility on social media, promote its conferences and expand the number of participants, including accreditation sales. The goal was to communicate information about the events in a way that was clear, attractive and in line with the algorithms of each social platform.
What we did
Together with KIKE's decision-makers, we developed a communication strategy that we implement on an ongoing basis. We combine serious, political and professional content with humour to attract attention and keep the message authentic. We suggest topics for posts and mailings, prepare graphics and edit video material from the conferences, making sure communication is consistent with the visual identity and of high quality.
Results
Thanks to our collaboration, KIKE's social media profiles are growing organically, gaining from a dozen or so to around 40 new followers a month. The conferences attract more and more participants, and the record edition brought together over 900 people. Regularly adjusting the communication strategy, including introducing lighter, humorous content, has helped the organisation stand out in its industry and increased audience engagement.
What clients say about working with SUUR.
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