Leadership Psychology
Academy
About the Leadership Psychology Academy
The Leadership Psychology Academy (Akademia Psychologii Przywództwa, APP) is a prestigious educational institution offering a postgraduate programme for managers and business owners. The programme was created by Jacek Santorski, one of the most respected business psychologists in Poland. The Academy has already trained over 1,200 leaders, passing on knowledge of psychology, leadership and management. Leaders in Polish business value the programme for the quality of its content and the overall atmosphere of the classes.
Our challenge
The Academy faced the challenge of reaching a wider audience and developing new communication channels to attract applicants to future editions of the programme. Until then, recruitment had relied mainly on referrals from graduates. The Academy wanted to broaden its activities by looking for new, engaging communication channels. Our main goals were therefore to increase reach and get through to people who had not yet come across the Academy.
As a team, we took over part of the Academy's marketing, including social media management, content creation and event promotion, which allowed APP to reach a wider audience.
What we did
Together with the Leadership Psychology Academy team, we developed branding and a tone of voice that highlight the quality and prestige of the programme. We made sure communication was thoughtful and consistent across all channels. On social media we are active on LinkedIn, Facebook and Instagram, and we regularly publish videos on YouTube. On the first two we mainly share official information and expert content on psychology and leadership. Instagram, on the other hand, is our space for "lighter" content that shows the Academy from the perspective of students and trainers.
We also developed the newsletter, which goes out to subscribers every two weeks, and we co-create the APP podcast, developing its content and promoting it on social media. Its hosts, Jacek Santorski and Sławek Błaszczak, invite representatives of Polish business who share their reflections on being a leader and managing effectively.
Results
APP's LinkedIn profile already has almost 15,000 followers, and engagement among current and potential participants is very high. The Academy's open days are very popular, and each new edition adds to the community of graduates. Thanks to the systematic development of communication channels, the lead base and the programme's recognition keep growing.
What clients say about working with SUUR.
Strategic thinking matters. Just as important is whether the team can deliver day to day.
"I am very pleased to recommend SUUR, with whom we work on several key projects. Our collaboration is going extremely well, mainly thanks to a unique combination of strategic thinking and day-to-day operational support. The SUUR team has shown not only an in-depth understanding of our industry, but also the ability to implement strategies adapted to a rapidly changing situation. We especially appreciate that SUUR was able to draw on its wide partner network, which gave us access to the latest tools and trends in the industry."
"I have been working with the SUUR agency, and personally with Adrianna, for over 2 years, and I have always received everything I ordered and, importantly, on time. If you need support with digital marketing or organising a webinar, don't know how to reach a wide group of potential clients, need an analysis of your online activities or don't know how to position your brand on social media, SUUR is the right choice. Adrianna and her team know how to listen, understand your needs and consistently advise on what to do."
"SUUR is not just a marketing agency with a strange name. Above all, it is people with whom you can creatively shape a new marketing reality at any time of the day or night. You can discuss strategy while running in the park before dawn. You can agree the scope of campaigns and ads while watching the team cover a multi-day conference with live reports and interviews. There is no time for boredom with them, and their ideas are so incredibly attractive that you jump into them without hesitation and watch the results grow."
"Starting to work with Ada on supporting our marketing activities turned out to be a bull's-eye. Ada's specialists showed not only a professional approach to organising and planning content, but also excellent execution of additional activities, such as client events and preparing Christmas gifts. Their commitment and creativity had a direct impact on improving our visibility on social media and building positive relationships with our clients. Communication with the team was always smooth, which made our joint projects much easier. All in all, working with Ada & SUUR was a pleasure and a significant contribution to the development of our marketing strategy. I warmly recommend their services to anyone looking for reliable marketing support."
"Ada is one of the most positive, dynamic and cooperative people I have had the opportunity to work with. Her positive attitude and energy are incredibly good for collaboration. If you are looking for a partner in business and marketing, Ada is the person you should work with. She has done sooo many good projects for us! 🙂"
"SUUR is a partner that truly understands business, not just marketing. The team can move quickly from strategy to action, communicates well at every stage of the project and consistently delivers on what was agreed. We value them most for their initiative, flexibility and ability to propose solutions that make business sense, not just look good in a presentation."
Want similar results?
Tell us about your company. In a free consultation we will work out where to start.