LinkedIn Pro: how to act consciously, effectively and authentically?
LinkedIn training for specialists and leaders. Learn to build your personal brand, increase your reach and win clients consciously and effectively.
15 people
LinkedIn Pro: how to act consciously, effectively and authentically?
LinkedIn is one of the most effective ways today to build relationships, a personal brand and win B2B clients. In this training we will show you how to do it consciously and effectively.
- 01
LinkedIn is not a race for likes. It is a place where you build relationships, reputation and... sales - if you know how to do it wisely.
- 02
There are plenty of LinkedIn trainings on the market, and many of them overlook one basic thing: LinkedIn is not the participants' main job, but an add-on to their long to-do lists. Is there a way to fit activity on the platform into your schedule and still get business results from it?
- 03
Join the training and together we will build a LinkedIn activity plan that helps you build the reputation and relationships that lead to business.
Who will benefit most?
- 01Specialists and managers who want to strengthen their personal brand and expert communication online
- 02People responsible for B2B marketing and sales who want to win clients or business partners through LinkedIn
- 03Leaders and business owners who want to present their organisation as modern and transparent
- 04Industry experts who want to stand out with an authentic voice and reach the right audience
Goals and benefits
- 01You will build your personal brand framework and understand which differentiators to build your advantage on
- 02You will learn the rules of an effective LinkedIn presence: how the algorithm works and which behaviours really increase reach and visibility.
- 03You will develop a communication strategy tailored to your professional or business goals and understand how to connect personal values with your organisation's goals.
- 04You will create or optimise your profile so that it attracts the attention of clients, recruiters or potential business partners.
- 05You will learn to build and grow a network that really supports your career and projects.
- 06You will find out how to build trust and an expert reputation through posts, comments and supporting your colleagues' content.
- 07You will develop your own LinkedIn action plan that makes your daily activity consistent, effective and less time-consuming.
What the workshop covers
On-site duration: 9-16, with a one-hour lunch break · Online duration: 10-16 · The session is run as a workshop: each participant optimises their profile live during the workshop
Workshop programme
- 01What is LinkedIn? An introduction to the largest business social media platform.
- 02How to stand out professionally while staying true to your values?
- 03What is your "fundamental belief" - brand journey framework
- 04What reputation and positioning do you need to achieve your goals?
- 05Optimising your LinkedIn profile for your current business goals
- 06Building trust online: how to avoid key mistakes that would harm your reputation
- 07Your LinkedIn network: how to grow it sensibly and give value to your contacts?
- 08A commenting strategy that translates into client relationships
- 09Creating content: basic rules and practical tips
- 10The algorithm and content: how to get noticed by clients?
- 11How to support your colleagues' and company's content?
- 12How to communicate with clients through direct messages?
- 13How to make the best use of the time you spend on the platform?
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LinkedIn Pro: how to act consciously, effectively and authentically?
What people say about working with Adrianna and SUUR
"This week I had the chance to take part in a very inspiring workshop on building a personal brand on LinkedIn, run by Adrianna Wardzała, and I would really like to share it with you 🙂
For me it was not only a solid source of knowledge but, above all, huge motivation to consciously build my image online.
Remember, LinkedIn is more than an online CV 😉 LinkedIn is a space for sharing knowledge, building relationships and strengthening your position in the industry. And a personal brand? It is not something you "just have" - it is something you build consciously, step by step.
Thanks to this training I gained a new perspective on:
✓ How to show my value authentically, rather than just "being present" on LinkedIn?
✓ How to create engaging content that builds a community around my brand?
✓ How to increase my visibility so that interesting collaboration offers come to me?
Huge thanks to Adrianna Wardzała for the concrete tips - and to SHOP DENT for making it possible for me to attend. I recommend this workshop to all of you!"
"Extraordinary people,
an exceptional atmosphere
and most importantly: concrete, professional, practical and in many ways unique knowledge from the trainer, Adrianna Wardzała.
Thank you, and I can't wait for the next time."
"Adrianna, it looks like we are the lucky ones, because we got to experience your little content "obsession". It was great. Pity it was only a one-day workshop.
Warm regards, and I promise to like and comment on your posts. After all, it's a pure pleasure."
"Do you sometimes (or quite often) feel that you keep sitting over something and... nothing... a blank, you sort of want something, you sort of have something, and it's one big nothing? Well, how to put it, Ada turned that nothing into something that resonates with me, is based on my values and is everything I had been thinking about for a year... all during a one-hour meeting. Magic Touch!"
"I worked with Adrianna on creating my LinkedIn profile. As a beginner on the platform, I asked her to help me set up a professional account, but I also wanted to keep my profile authentic by taking an active part in the project, and to learn as much as possible about the key aspects of building a personal brand on social media.
Ada approached the project very professionally. She was always punctual, open and knowledgeable, and perfectly prepared for our meetings, so the work went smoothly and the outcome delivered the expected results 🙂
Adrianna is approachable, has great personal culture, vast knowledge and experience, and working with her turned out to be support of the highest level. I highly recommend her! :)"
Frequently asked questions
How long is the workshop?
On-site 9:00-16:00, with a one-hour lunch break. Online 10:00-16:00.
Is the workshop held online or on-site?
We run it in both formats. Let us know your preferred format in the form below.
How many people from my team can take part?
Groups of up to 5, up to 10 or up to 15 people. The price depends on the group size and the format.
How much does the training cost and what does the price depend on?
The price depends on the format and the group size. Send us a request using the form below and we will prepare a quote for your team.
Can I pay for the training in instalments?
Payment terms are agreed individually for each company order.
What is the format of the sessions?
The session is run as a workshop: each participant optimises their profile live during the workshop.
Who runs the training?
Adrianna Wardzała, a B2B marketing expert and owner of the SUUR Marketing agency. She trains leaders in personal branding, LinkedIn and effective communication.
How do I order a training for my company, a larger team or on a different date?
Write to us using the form below. Tell us the number of people and your preferred format.
Let's organise a workshop for your team
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Ask for a free consultation and let's make your business succeed.
We run in-house training for groups from 2 people.